I embed with SaaS founders and CEOs to find the execution problems their teams can't see — and fix them. 16 years across Salesforce, Sprinklr, and SafetyCulture. Startup to IPO. APAC and EMEA.
Why companies hire me
Your pipeline looks healthy. Deals are stalling anyway. Your sales team is working hard. Productivity is flat. You've hired good people. The numbers don't reflect it. You're growing the lead volume — but quality is dropping. Your forecasts are wrong every quarter. And you're not sure which of these is the actual problem.
In 16 years across every company stage and geography, I've seen the same root causes repeat — regardless of product, market, or team size. Weak discovery. Feature-based selling. No urgency creation. Leaders who can't challenge their own teams. Early sales hires who looked right on paper.
I know what great execution looks like. And I can see immediately when it isn't happening.
Results
+152% avg deal size · 46% faster sales cycle · 97% renewal rate · +186% ACV top 10 accounts
"Same market. Same talent. Same product. Completely different results — because of one variable."Munich vs Berlin, Meltwater, 2008–2012
About Sedat
I started at Meltwater's Munich office because it was my path to Sydney. I was more of a shy kind of person. I didn't plan to be a salesperson. What changed everything wasn't a methodology — it was watching two offices with identical market opportunity and talent pools produce completely different results.
Munich became Meltwater's #1 office globally out of 55 — above New York, London, Paris, Sydney. Then I transferred to Berlin. Same product. Same market. Same calibre of people. The office underperformed consistently — because the leadership created fear instead of belief.
That was my education in what actually drives revenue. It isn't the CRM. It isn't the methodology. It's whether the people running the team build something worth performing for.
Read the full story →Not a framework deck. Not a 12-week advisory retainer. An embedded operator who has carried a quota, built CS functions from zero, closed $1M+ enterprise deals, and turned around teams that missed every target — working inside your business until the numbers move.
A structured audit of the five dimensions that determine whether a SaaS revenue engine grows or stalls. Strategy. Pipeline. Execution. People. Customer success. You walk away knowing exactly what is broken and what to fix first.
Learn more →I embed with your team — in the deals, in the coaching sessions, in the leadership conversations — and operate as your head of revenue until the engine runs without me.
Learn more →Named where clients have given permission. Anonymised where they haven't. All numbers are real.
Global VP Sales · Product-led to sales-led transition
A product-led SaaS business with no predictable revenue engine, selling to users instead of economic buyers. In 14 months: built the company's first business value framework, first PreSales hire, and championed a 75% enterprise price increase.
Engagement: 14 months
Director CS & Sales APAC · Built CS and sales function from zero
A unicorn with $10M APAC ARR and no dedicated sales function. Built the first enterprise customer success structure in the company's history. APAC became #1 globally in revenue per deal with the lowest discount rate.
Engagement: 18 months
Director Sales ANZ · Complete team and GTM rebuild
The ANZ team had missed every sales target since Sprinklr entered the Australian market in 2016. A complete rebuild of talent, territory, methodology, and culture — while simultaneously preparing the commercial operation for Sprinklr's NYSE IPO.
Engagement: 2 years 7 months
Fractional GTM Lead · Audit to embedded engagement
A $47M ARR business built by former lawyers — surprisingly well — with a healthy inbound model and a growth ceiling. Introduced ACV targets, first forecasting methodology, value-based discovery training, and an embedded UK expansion engagement in Manchester.
Engagement: 7 months
Work with Sedat
Every engagement starts with a 30-minute diagnostic call. I'll ask direct questions about your pipeline, your team, and what you've already tried. If I can help, I'll tell you exactly how. If I can't, I'll tell you that too.
No pitch. No deck. Just a conversation that tells both of us whether there's a fit.
Book a diagnostic call